• Located in the lively Myeongdong commercial district, near Namdaemun Market, Gyeongbokgung Palace, and Cheonggyecheon Stream. • The striking neighborhood offers traditional markets, street food vendors, shopping malls, and cultural attractions like Myeong-dong Nanta Theatre and Bosingak Belfry. • Myeongdong Cathedral, Namdaemun Gate, Lotte Outlets provide shopping and sightseeing suited for tourists and shoppers.