Located in the heart of the city, this hotel offers easy access to Umeå's vibrant nightlife and bustling city center. Guests can enjoy strolling along the Ume älv river, taking in the fantastic views. The staff is friendly and helpful, providing efficient check-in and checkout services. The rooms are comfortable with nice beds, ensuring a restful stay. the hotel offers a good breakfast, with a variety of options and a luxurious lounge area.

The hotel's Loyalty program, Friends, is a disappointment and lacks the perks offered by other hotel chains like Hilton or Marriot.

Great breakfast options and comfortable rooms. The hotel is conveniently located near public transportation and popular spots in the area. The staff is friendly and accommodating, making the stay enjoyable.

The check-in process can be slow at times, causing a frustrating delay. The lack of in-room coffee and tea making facilities is inconvenient, and the need to pay for coffee at reception is an additional expense.

Excellent service from reception - went above expectations by finding and delivering a lost baseball cap. Upgraded room for free to accommodate family's needs. Cozy rooms with great river views. Handy rack by reception with useful items. Impressive breakfast buffet, even waffles.

We were pleasantly surprised by the beautiful view from our room, overlooking the river and bridges. It was a mesmerizing sight, especially at night with the surrounding lights and traffic creating a captivating scene. The room may not have been super modern, but it had a cozy style that added to its charm. The personnel at the hotel were incredibly cheerful and helpful, going above and beyond to ensure our stay was enjoyable. We had booked two rooms for our family, and although they couldn't provide us with rooms on the same floor as requested, they generously upgraded one of our rooms for free so we could stay close to each other. This gesture was greatly appreciated. Breakfast was another highlight of our stay, with a large and diverse selection of delicious options to choose from. Despite any drawbacks, this hotel offered a modest and comfortable experience, and we would definitely recommend it to others.

Perfect location, amazing view, clean rooms, comfortable beds, friendly staff, excellent breakfast.

Nothing to be said.

We had a fantastic stay at this hotel. The staff at the reception and restaurant were extremely friendly and helpful. They went above and beyond to assist us when our child lost his favorite baseball cap and even arranged for it to be delivered back to the hotel. The check-in process was quick and efficient, and the rooms were modern and well-equipped. The breakfast buffet was excellent, with a wide variety of options including the ability to make our own waffles.

We would definitely recommend this hotel to our friends. The location in the center of the city made it easy to get around, whether by taxi or on foot.