Hip vibe and historic industrial feel. Convenient location for exploring downtown and enjoying sunset views from rooftop deck bar. Good drinks and clean, new building on waterfront.

The hotel's location is fantastic, allowing guests to explore downtown on foot during the day. Additionally, the rooftop deck bar offers breathtaking sunset views of the Cape Fear River, making it a perfect spot to relax and enjoy a drink.

The noise level at night can be quite disruptive, with horns outside the window and people in the hallway causing disturbances.

Our stay at Aloft was fantastic. The bar had a great selection of drinks, and the building itself was cool and modern. The hotel was clean and new throughout, and the waterfront location was beautiful. We had a great time and would definitely recommend this hotel.

Hip vibe, historic industrial feel, great location, explore downtown on foot, sunset views.

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Loved the great location, within walking distance of many attractions and with a rooftop bar for sunset views and fantastic drinks. The cool industrial vibe was a nice touch, and the hotel was clean and well-maintained.

The room I booked was not the one I received, and it was quite small with an unimpressive view. The lack of a microwave in the room and expensive valet parking were also a letdown.

We absolutely loved this place! The location was perfect, right on the waterfront with stunning sunset views of the river from the rooftop deck bar. We didn't even need to get back in our car as everything we wanted to explore in downtown was within walking distance. The hotel had a cool and hip vibe, with a perfect blend of modern and historic industrial feel. The rooms were clean and new, with all the amenities we needed for a comfortable stay. The staff was friendly and accommodating, making us feel welcome throughout our entire stay.

In short, we highly recommend this hotel to family and friends.