Our family had an amazing time at the beach, enjoying over 600 feet of sugar sand perfect for building sand castles and soaking in the vibrant Northern Michigan sunsets. The property offers a killer workout at the infamous Dune Climb, and the chance to explore Traverse City for skiing, hiking, swimming, and boating. The Dennos Museum Center at Northwestern Michigan College was a delightful visit, with interesting exhibits for the kids and adults.

In my wife's opinion, it would be great if there were more kid-friendly breakfast options available for families with children.

At my first stay, staff helped me with room issue even at night. This place suits me perfectly with Free Wi-Fi, 24-hour reception, indoor pool, beach access, sun loungers. I'm coming back for the weekend. It has everything I need and no regrets.

I recently stayed at Sugar Beach Resort for a short visit and it was wonderful. The check-in experience was pleasant and the front desk staff was very friendly. I loved how they brought towels to the pool area without us even asking. The pool itself was clean and the temperature was just right. The best part was the balcony with a beautiful view of the lake. The beds were also incredibly comfortable and the option of a king/queen combo was unique and helpful for our group.

Would be happy to recommend this hotel.

Enjoyed the lovely view and comfy rooms. The pool was great, but I could have spent hours more there if only I had the time.

The beach was lit for water sports and the sunset views were straight fire. Plus, hitting up the Dune Climb was wild—sweatin' but worth it! The hotel had mad chill amenities, and the museum was low-key dope.

We could've used a better hangout spot for some late-night fun—like a cool bar or area for bonfires on the beach.

During my recent stay at Sugar Beach Resort, I was impressed by the amazing service provided by the staff. They were friendly and attentive, making sure all of my needs were met. The hotel room was incredibly clean and well-maintained, which made for a pleasant stay. The construction crew working on-site were so discreet that I couldn't even hear them from my room. The level of communication from the hotelier, including a phone call to confirm my arrival time, showed great professionalism. The hotel also accommodated my late arrival without any issues. Additionally, the location of the hotel was convenient, with easy access to the breakfast area and a short drive to downtown Traverse City. I had a fantastic experience at Sugar Beach Resort and will definitely be returning for future visits.

Sugar Beach Resort in Traverse City offers great value for the money. The room was comfortable and the location was perfect, right on the beach of East Traverse Bay. The staff was friendly and attentive, even sending quick text messages to ensure our stay was enjoyable.

Breakfast offerings could have been improved with more variety.

Great beachfront location with spacious and clean rooms. Comfortable beds and a deep soaking tub with TV. Excellent staff willing to assist with any request and offering helpful information on nearby attractions. Breakfast options delivered to the room upon request. Short drive to downtown and conveniently located near an Electric Vehicle charger.

We loved the location of the hotel, as it was close to various activities and attractions. Although the parking lot was a bit crowded and it was hard to get out on the highway, we enjoyed the convenience of being on a great beach. Our room and bathroom were clean, and we appreciated the comfortable bed and beautiful decor. In addition, the continental breakfast was good enough for us. The view of the lake was stunning, and we enjoyed the spacious balcony.

We did experience some rude staff at the hotel, which negatively affected our stay.

The hotel offered great value for money with reasonable prices. The attention to detail could be seen in the clean and comfortable rooms, some of which had a beautiful view of the waterfront. The staff were friendly and the basic amenities were more than satisfactory.

All was fine, with no major issues to note.

This hotel is located right on the beach, allowing us to enjoy stunning views from our room. The staff was attentive and provided great service throughout our stay. The rooms were always clean and the beds were comfortable, ensuring a good night's sleep. Additionally, the hotel offered basic amenities and had a beautiful view. The breakfast, although it could have had more gluten-free options, was served with care and had a variety of protein options.

The drain in the bathtub did not work properly, but overall, everything was fine.

We had a fantastic stay at this hotel. The room was spacious and well-appointed, with an amazing view of the beach. The staff was extremely helpful and made our stay effortless. The pool area was immaculate and the arcade was a delightful bonus. We also appreciated the generous pool towel availability. The toiletries provided were clean-smelling and the towels were ample. We were impressed by the value we received for the price we paid. a great experience.

Can't think of anything.

Great location, amazing staff, excellent service, nice rooms, well-maintained property, indoor swimming pool.

Absolutely nothing to say about dislikes.

The staff were incredibly helpful and friendly. The room was comfortable and well-equipped. The deep soaking tub with a TV was amazing. The view of the beach/bay was beautiful. Breakfast delivered to the room.

Was all great.

I recently stayed at Sugar Beach Resort for a quick getaway with my business partners. The location right on the water was perfect, and the staff went above and beyond to ensure a great stay. The rooms were clean and comfortable, and Tommy at the front desk even checked in with a text to make sure everything was going well. The pool area was immaculate, and the arcade added some fun to our trip. The toiletries were a nice touch, and Melissa was a problem solver when I needed a room upgrade. Highly recommended!

Can recommend this hotel.